Stats
- 95% of the world’s top brand’s logos use one or two colors
- 41% of the brands use stylized type as their logo
- 93% are simple enough to be recognized at smaller sizes
Creation
- A logo must be simple
- A logo must be memorable
- A logo must be enduring
- A logo must be versatile
- A logo must be appropriate
Do not’s
- Avoid using unattractive clip art
- Don’t make your logo overly complex
- Make sure looks good in black and white
See the full article for tools
https://www.shopify.com/blog/17016964-5-easy-to-use-online-logo-makers-to-design-your-brand